Pretty Doesn’t Pay the Bills—But Strategy Does

Written By Claudia Blanco

Wild Thang.
Credit: Courtesy of World's Ugliest Dog
Ok ok, this puppy is ugly but I adore him.

By Coach Clo Blanco

Your logo is gorgeous.
Your feed looks like an art gallery.
But your DMs are empty.

If beauty were enough to sell,
every pretty brand would be rich.
The truth?
Looks get attention.
Strategy gets conversions.

The Problem: Focusing only on visuals without a sales plan is like opening a stunning store in the desert. No one’s coming.

The Shift

  • Start with your buyer’s journey.
    What do they need to see first?

  • Write captions with a goal.
    Every post should move your audience closer to making a purchase.

  • Pair beauty with brains.
    Design draws them in.
    Strategy keeps them.

The Payoff Brands that balance design and direction see higher engagement and revenue.

Stop guessing.
And let’s turn your pretty
into profitability.

Thanks for staying around,

Regards,

cb@cloblanco.com




Claudia Blanco