LOUD a TH Fragrance

For the launch of Tommy Hilfiger’s fragrance LOUD, I collaborated with Ferdinand van Alpen to design key campaign elements. My work included redesigning and adapting the Tommy Hilfiger Denim logo, integrating the 3D perfume bottle with campaign photography, and creating diverse advertising materials such as magazine ads, bus station backlit posters, vinyl store window displays, twin giant billboards, the iconic NYC SOHO billboard, digital banners, and an interactive launch website. We even executed guerrilla marketing interventions, layering visuals over city posters to create a buzz. This campaign remains one of my favorites, as it seamlessly blended bold visuals with a cohesive brand identity, amplifying the fragrance’s impact across multiple platforms.

Client: Tommy Hilfiger Creative Studio (NYC)