LOUD a Fragrance
by Tommy Hilfiger

For the launch of Tommy Hilfiger’s fragrance LOUD, I collaborated with Ferdinand van Alpen to design key campaign elements. My work included redesigning and adapting the Tommy Hilfiger Denim logo, integrating the 3D perfume bottle with campaign photography, and creating diverse advertising materials such as magazine ads, bus station backlit posters, vinyl store window displays, twin giant billboards, the iconic NYC SOHO billboard, digital banners, and an interactive launch website. We even executed guerrilla marketing interventions, layering visuals over city posters to create a buzz. This campaign remains one of my favorites, as it seamlessly blended bold visuals with a cohesive brand identity, amplifying the fragrance’s impact across multiple platforms.

Client: Tommy Hilfiger Creative Studio (NYC)

Collage of black and white photographs of diverse young people expressing excitement and energy, with bold pink and black text that reads 'GET LOUD,' along with imagery of a pink perfume bottle and graphic effects, promoting a campaign for magazine a

Collage of black and white photographs of diverse young people expressing excitement and energy, with bold pink and black text that reads 'GET LOUD,' along with imagery of a pink perfume bottle and graphic effects, promoting a campaign for magazine ads, posters, and billboards.

Four women in black and white with various hairstyles, each in a different pose, are featured in a grid, with a pink perfume bottle and the words "Get Loud" and "Loud, new scent and sound by Tommy Hilfiger Denim" in the background.

Four women in black and white with various hairstyles, each in a different pose, are featured in a grid, with a pink perfume bottle and the words "Get Loud" and "Loud, new scent and sound by Tommy Hilfiger Denim" in the background.

Four black-and-white advertisement posters for Tommy Hilfiger Denim featuring young models with energetic poses and expressions, each with a large sign reading "GET LOUD" and promotional text.

Four black-and-white advertisement posters for Tommy Hilfiger Denim featuring young models with energetic poses and expressions, each with a large sign reading "GET LOUD" and promotional text.

Various outdoor advertisements and posters with the phrase "GET LOUD" displayed on black-and-white photos of people, in different urban settings.

Various outdoor advertisements and posters with the phrase "GET LOUD" displayed on black-and-white photos of people, in different urban settings.

Multiple outdoor advertisements with black-and-white images of women and bold pink text reading "GET LOUD" displayed on city streets and storefront windows.

Multiple outdoor advertisements with black-and-white images of women and bold pink text reading "GET LOUD" displayed on city streets and storefront windows.

A collage of images related to a website campaign about loud music and energetic scenes, including people in a crowd, a person with a microphone, and graphics with the words "LOUD" and "GET LOUD" in bold letters.

A collage of images related to a website campaign about loud music and energetic scenes, including people in a crowd, a person with a microphone, and graphics with the words "LOUD" and "GET LOUD" in bold letters.

Multiple promotional banners and web pages for the movie "Get Loud," featuring images of people singing and shouting, online magazine pages, and social media content.

Multiple promotional banners and web pages for the movie "Get Loud," featuring images of people singing and shouting, online magazine pages, and social media content.