“BOOK BOYS” Weekly video Motion Design.
I expertly created hyper-specific storyboards, founding my GFX on the Scholastic Book Clubs' “BOOK of the WEEK.” I recreated textures, color palettes, and reconstructed backgrounds, etc.
My highly detailed storyboards were instrumental in streamlining the animation process, resulting in improved efficiency for the team.
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If you want to see the final result animated by different editors, motion animators, etc, please check them in this YOUTUBE link
Created for the Scholastic BOOK of the WEEK.
You will see a video and some Instagram stories about the same book.
NOTE: You are about to melt
The "Life of a Reader" POST written weekly by Judy Newman is the most essential image of the blog; just in case you don’t know, the term “hero image” in web design refers to a large, attention-grabbing picture with text typically shown in the above-the-fold area of the webpage, directly beneath the website header. These post’s heroes were designed weekly too! Judy Newman is now the Chief Impact Officer at Scholastic.
Arise Networks "ENTERTAINMENT 360" Daily Show
I designed DAILY 3 “Walls” for the studio
I also rebranded the show's image with Magenta. We can send/show a PDF upon request.
The launching campaign of this fragrance of Tommy Hilfiger Denim, was created and designed by Ferdinand van Alpen, with whom I worked assisting him in the design of various components: redesign/adaptation of the Tommy Hilfiger Denim logo, integration of the 3D perfume bottle with the pictures, design options for outdoors, etc. So we developed
Magazine ads: “His” JOSH version, “Hers” DEISY version, “The Group” and “the Ting TINGS,” for “His” and “Hers.” Outdoors: small billboards, vinyl posters for Tommy store windows, twin billboards for his and hers, enormous billboards for NYC SOHO, posters, backlights for bus stations, etc... Guerrilla marketing: Small stickers simulating the tape of “His” and “Hers” that take over other ads on the street. Webpage: is all based on the experience of getting to know the models from the campaign, watching original Ting Tings videos designed especially for LOUD, as well as original games and promotions.
Client:TOMMY HILFIGER CREATIVE STUDIO
Creative Director: Ferdinand Van Alpen
Yuthi Meas asked me to design this font family based on a Gromma Kolibry typewriter.
The end result of the font is made up of: three regular versions of the font, one bold version, and two versions purely composed of interesting typographic effects produced when the keys strike the paper in error.
(I think this font ended up looking amazing)
Client: TOMMY HILFIGER CREATIVE STUDIO
Art Director Yuthi Meas.
Tommy Hilfiger employees receive 5 coupons every 6 months, so their friends and family enjoy 3O% off in the original TH Stores the days when the new seasonal clothing has already arrived. The designs for the coupons always use the same design elements from the seasonal campaign.
The Signage for the TH stores, in the US as well as Canada, should show the preppy - country club look and feel of Tommy Hilfiger. The design should be minimalistic and full of typographic sensibility. As you can see they I did a lot of them: the blue ones are the generics, the ones that have bands are for some events, the green ones are special promotions. Also, I did coupons and other e-vites using the same concept.
The Signage for the DNM stores is part of the punk-rock style of the TH Denim Campaign.
The specific design for the signage resembles that of fliers made by unknowns bands to promote underground concerts. They are made by hand, using markers, cutlets of magazines and newspapers, and then photocopied...
Each discount tag, each window display, each internal sign in the store, for the US as well as Canada, was designed almost by hand in the creative studio: note the font in the example says “skinnies:” it has to be put together letter by letter for each sign to achieve originality and personality in the ad campaign. I was one of the designers working in that art-crafty mission!
Client
TOMMY HILFIGER CREATIVE STUDIO
Art Director: Yuthi Meas