Teacher-Tips
Social Media Videos
The Teacher-Tips Social Media Videos project, developed by Traci Swain,
featured teachers sharing classroom tips with their peers. Filmed on a green screen, the videos provided valuable insights for educators. During the design exploration phase, I created three unique visual styles:
Crafty Texture: A playful, handmade aesthetic.
Realistic Classroom: Incorporating a classroom setting and a vintage blackboard for authenticity.
Super Bright and Fluorescent: A bold, high-energy design inspired by Nickelodeon’s vibrant style.
Client: Judy Newman, at Scholastic Book Clubs, NYC
A woman sitting in front of a colorful background with educational book covers and text about teacher tips and comfort books.
Collage of four images promoting the '40 Book Challenge' with a woman sitting and smiling, colorful backgrounds, and text including 'Teacher Tips', 'Big Surprise', and details about Niki Shafer, a 5th-grade teacher.
A collage with four panels about selecting books for kids. The top left panel displays a colorful book cover titled 'Teacher Tips: Selecting Books for Kids' with cartoon children on a yellow background. The top right and bottom left panels show a woman with blonde hair, wearing a gray vest over a black shirt, sitting against a vibrant, colorful galaxy-like background, speaking. The bottom right panel has a pink and red galaxy background with the words 'FUN' and 'INTERESTING' in bold black letters on torn paper-style backgrounds.
A woman sitting and speaking in front of colorful backgrounds with text about reading at home, family, and parents. The images include a hand-drawn house and colorful splashes of paint.
Collage with four images: Top left features a colorful educational poster titled "Teacher Tips: Cool to be a Reader" with a cartoon figure reading a book. Top right and bottom right are photos of a woman with long dark hair, wearing a black cardigan and a white top, sitting against a vibrant pink and purple galaxy background. Bottom left is a close-up of the woman smiling with the word "Cool" in large, colorful letters vertically next to her.
Collage of nine images from a video titled 'Judy Newman at Scholastic', featuring teacher tips on classroom reading activities. The first row shows three framed chalkboard titles: 'The 40 Book Challenge', 'The Power of Comfort Books', and 'Summer Reading'. The middle rows depict women sitting and smiling against a green chalkboard background, with some images showing group discussions. The bottom row includes a woman sitting in front of a chalkboard with text overlays: 'Lorem Ipsum,' 'Two Lines 2 Lines,' and a book cover for 'Percy Jackson'.
Collage of thumbnail images featuring teacher tips for book challenges, with images of women speaking on colorful backgrounds, colorful slides about book challenges, and a book cover for Percy Jackson.
A collage of thumbnails showing a speaking woman against an orange background, with book covers and text overlays related to teaching tips and book recommendations, including titles like "The 40 Book Challenge," "The Power of Comfort Books," and "Summer Reading."