Health & Wellness Branding.
From Design to Deep Engagement.
In 2024, I partnered with two sister clinics in Pompano Beach—Healthy Weight Loss 4U and Physicians Weight Loss Center—to help elevate their presence both visually and strategically.
With Healthy Weight Loss 4U, I led the brand from the ground up: logo, visual identity, billboards, stationary, menus, in-clinic signage, even interior design. I designed their entire website (later developed externally) and created all digital content, from educational posts to full social media strategy and performance-driven Reels. Every visual, every word, every touchpoint was crafted to build trust and drive patient engagement.
At Physicians Weight Loss Center, I took on a brand refresh—adapting their logo, modernizing ad campaigns, updating website imagery, and restarting their social media content with a more consistent, relevant tone. While the scope was smaller, the impact was still real.
What started as a design project became something much more personal. Inspired by the mission of both clinics, I trained as a certified weight loss counselor and completed Harvard’s Executive Education course in Lifestyle Medicine. That experience transformed how I create: with clarity, compassion, and science-backed messaging.
This chapter of my career confirmed that I don’t just design wellness brands—I help build them. With content that connects, visuals that guide, and stories that stick.
Comic strip with Neil Armstrong in an astronaut suit on the moon, referencing his moon landing and images from his life, including childhood and achievements, ending with a book cover titled "I Am Neil Armstrong".
Colorful collage promoting the children's book 'Chicka Chicka Boom Boom,' featuring images of a presenter, animated letters, and a tree with alphabet letters, vibrant pink, green, yellow, and orange colors, with individuals engaging with the visuals.
Screenshot of a colorful educational video titled 'Chicka Chicka Boom Boom' showing five young men engaging with alphabet-themed visuals. The scene includes oversized letters, a coconut tree, and animated text highlighting phrases like 'I'll meet you at the top of the coconut tree!'
A collage of images featuring the members of the band BB Chic Chicka Boom Boom, with alphabet letters, colorful backgrounds, and playful captions. The band members are seen posing with large, colorful letters and engaging in fun gestures, with a mix of solo, duo, and group shots.
A collage of images centered around Neil Armstrong. It shows people in different backgrounds, including a space-themed scene with astronauts, and images of two men discussing, sitting, and posing. There are also animated space scenes with astronauts in space suits and a quote about Neil Armstrong walking on the moon.
Collage of images from a TV game show called "Fluffy Feud" featuring contestents dressed in animal costumes, pop culture themed graphics, and game play moments, including a person dressed as a pink bunny and another in a brown costume, participating in quiz and challenge segments.
A game show scene featuring people in animal costumes, including a pink bunny, a bear, and a dog, on a stage with bright lights and a colorful background. The game involves answering questions and giving phrases in different languages.
Collage of scenes from a game show called "Fluffy Feud" featuring three contestants dressed in animal costumes: a pink bunny, a black bird, and a person in a dog costume. The show includes questions, multiple-choice answers, and humorous translations of foreign phrases.
Collage of images from a presentation of the children's book 'Do Unto Otters' by Laurie Keller. The top row shows three scenes with people in animal costumes on a colorful game show set, discussing kindness and sharing. The middle row features people in animal costumes, some with large signs of the book's title and characters, and others partially obscured by fake trees. The bottom right image shows the cover of the book, and below it, the title and author information.
A collage of twelve images: the first row shows people walking and skateboarding on a city street; the second row features a close-up of a manhole cover, and animated people jumping through a digital tunnel; the last rows display animated text saying 'BOOK BOYS' with various backgrounds and a photo of three men standing together.
Collage of scenes from a video about the children's book "Llama Llama Red Pajama." The scenes include people demonstrating and discussing the book, children dressed as animals performing and acting, and a man reading the story on a couch. There are also illustrations and pages from the book depicted.
A group of people wearing llama masks and pajamas, performing a song about llamas, with colorful backgrounds and text emphasizing 'llama' and 'red pajamas' themes.
A man is dressed in a llama costume as part of a children's book read-aloud show featuring 'Llama Llama Red Pajama'. Scenes show the man in the llama costume with children, interacting with puppets, reading a book, and performing humorous actions on a colorful set designed to look like a child's bedroom and kitchen.
A person dressed in a sunflower costume in a field of sunflowers and a sunflower with a character's face in the center.
Sequence of images depicting a person dressed as a sunflower seed character in various scenes, including outdoor park and indoor settings, interacting with people, and wearing costume with animated facial expressions, parodying the seed's 'bad seed' personality.
Series of images showing people in costumes of seed characters from 'The Bad Seed' book, reading and discussing the book in a green room and outdoors. Includes book cover illustrations and promotional graphics for the book by Judy Newman with illustrations by Pete Oswald, featuring sunflower backgrounds.
A collage of frames showing two men discussing various topics about books and contests, with scenes of them in front of virtual backgrounds and animated costumes, including a shark costume and a chicken costume, during a staged show named 'Who Would Win?'.
A colorful collage of a staged wrestling match with people dressed in animal costumes, including a chicken, a shark, a black penguin, and a white shark, in a comic style setting with a crowd and lighting effects. Some images show the characters interacting, with text saying 'Are you ready to rumble' and 'Jerry Palotta' as the match concludes.
A children's game show segment with three people dressed in animal costumes, standing in a colorful set with a boxing ring motif. The middle person is dressed as a duck, and there are illustrations and graphs about ocean creatures on the screens behind them. Two smaller images show penguin costumes on children, and a book cover titled 'Who Would Win? Ultimate Ocean Rumble' is displayed.