How can triangles
and commas be fun?

Design That Speaks Smart.
Anthony Krupp Tutoring.

How can triangles and commas could be fun?For this project, the client was close to home—my husband, Dr. Anthony Krupp, a PhD tutor specializing in SAT and MCAT prep with over a decade of online teaching experience. The creative challenge? Build a brand from scratch that could stand out in a saturated tutoring market—while still feeling completely, unmistakably him.

I developed the full visual identity, tone, and content for Anthony Krupp Tutoring, starting with a clean, high-converting website that balances academic credibility with warmth. From layout to headlines to color palette, every detail was crafted to reflect his personality: intellectually sharp, supportive, and quietly funny.

The Instagram presence continues that tone—offering educational posts, test-taking tips, and personal insights that help prospective students feel like they know their tutor before ever reaching out. Because in tutoring, trust is everything—and this brand was built to earn it.

What he told me after launch says it best:

“It’s the first time something online has really felt like me.”

It’s a brand that doesn’t shout—it connects. And in the tutoring world, that’s what sets you apart.