How can triangles
and commas be fun?
Design That Speaks Smart.
Anthony Krupp Tutoring.
How can triangles and commas could be fun?For this project, the client was close to home—my husband, Dr. Anthony Krupp, a PhD tutor specializing in SAT and MCAT prep with over a decade of online teaching experience. The creative challenge? Build a brand from scratch that could stand out in a saturated tutoring market—while still feeling completely, unmistakably him.
I developed the full visual identity, tone, and content for Anthony Krupp Tutoring, starting with a clean, high-converting website that balances academic credibility with warmth. From layout to headlines to color palette, every detail was crafted to reflect his personality: intellectually sharp, supportive, and quietly funny.
The Instagram presence continues that tone—offering educational posts, test-taking tips, and personal insights that help prospective students feel like they know their tutor before ever reaching out. Because in tutoring, trust is everything—and this brand was built to earn it.
What he told me after launch says it best:
“It’s the first time something online has really felt like me.”
It’s a brand that doesn’t shout—it connects. And in the tutoring world, that’s what sets you apart.
Comic-style collage of Neil Armstrong dressed as an astronaut, standing on the moon's surface with stars in the background. He introduces himself and references his book "I Am Neil Armstrong." The collage includes framed images of children, comic strips, and illustrations of astronauts, space scenes, and children reading. The final panel displays the book cover titled "I Am Neil Armstrong" by Brad Meltzer with illustrations by Christopher Eliopoulos.
A colorful collage of scenes from the children's educational video 'Chicka Chicka Chicka Boom Boom.' The images feature a book cover, animated letters, children and adults engaging with oversized alphabet letters, and scenes of a person explaining the story in front of a tree with letters and accents of vibrant pink, yellow, green, and orange.
Group of six young men sitting with colorful alphabet letters in the background, discussing and gesturing. The scene is lively with bright, playful colors and pom-pom accents, indicating a learning or festive theme related to the alphabet.
A collage of images of three young men posing with large, colorful letters of the alphabet and text related to learning the alphabet, with bright backgrounds and playful designs.
A collage of images featuring Neil Armstrong, including him sitting and reading in a red room, with background scenes of space and astronauts in space suits. The central images show Neil Armstrong and another man discussing space topics, with text stating "I Am Neil Armstrong" and "Ordinary People Change the World." Additional images depict Neil and other astronauts in space, floating and sitting in spacecraft, with humorous captions about Neil walking on the moon and space concepts.
Collage of scenes from the game show "Fluffy Feud" featuring hosts and contestants dressed in costumes like rabbits and otters, with red curtains and game set backgrounds, including images of the book "Do Unto Otters" and game logo.
A game show scene called "Fluffy Feud" featuring three people in costumes: one dressed as a deer, one as a pink bunny, and one as a lion. They are participating in a quiz with multiple-choice questions and answer selections, surrounded by colorful graphics and a large digital game board.
Clown and person dressed in a duck costume participating in a game of 'Do Unto Otters' on a television game show set, featuring multiple scenes of the game involving answering questions and displaying words in various languages.
A collage of images from a stage production of 'Do Unto Otters' by Laurie Keller. The scenes feature people in animal costumes, including a rabbit and a bear, performing on stage with red curtains and a backdrop displaying messages like 'Be Kind' and 'Share'. One image shows a person holding a book cover of 'Do Unto Otters', and another shows children in animal masks holding signs supporting the book.
Collage of images from a street opening event and animated representations of boys playing with books and text.
A collage of images featuring a man reading the children's book titled 'Llama Llama Red Pajama' in various scenes, including posing with other people, wearing costumes, and showcasing pages from the book.
A collage of scenes from the children's show 'Blue's Clues' featuring characters in llama costumes. The scenes include characters in llama costumes, some with red pajamas, in various settings like a blue room and a kitchen, with text overlaying some images, such as "llama," "red pajamas," and a person standing in a blue background.
A collage of promotional images for a children's book titled 'Llama Llama Red Pajama,' featuring a person dressed in a llama costume, scenes of them in bed, in the kitchen, and with other characters.
A montage of scenes from a puppet show featuring characters dressed as a seed, peanut, and sunflower. The scenes include puppet characters in costumes, interacting and watching a movie, shopping, and outdoors, with a person behind the puppet masks, and various backgrounds like theaters, stores, a living room, and a sunflower field.
A collage of scenes featuring people dressed as sunflower seeds, playing and acting in various settings like outdoors, stores, and a movie theater, with animated and realistic styles.
A series of images from a promotional display for the children's book "The Bad Seed" by Judy Newman. Includes people holding and discussing the book, characters in costumes resembling seeds, pages from the book showing animated seed characters, and a promotional poster.
A collage of a video production showing two men discussing books and a wrestling ring with people in costume, including a shark and a chicken, in a colorful stage setting.
A humorous collage of people in animal costumes inside a wrestling ring, with a colorful crowd in the background. The scenes show them preparing and engaging in a mock wrestling match, with one image stating 'Are you ready to rumble' and another with the text 'Jerry Palotta' at the bottom right.
A collage of images from a children's game show called "Motion Design" with three people dressed in animal costumes including a penguin, a lion, and a shark, discussing animal matchups and brackets. There are charts and graphics related to ocean creatures and a book cover for "Who Would Win? Ultimate Ocean Rumble" by Jerry Pallotta.